First impressions are almost always irreversible and can make or break your connection in a matter of seconds, and how you connect on and offline will make determine if you will win or lose!

What can you do differently than you have been doing?  Are you relying on the same old things, systems, and habits…. or even more concerning, doing the same things your competitors are doing?

Today’s savvy consumer knows what they want, and are not willing to pay for services that do not meet their need. The largest buying segment of housing is GenX, and they are especially good at finding another professional who is willing to do it “their way” and fast!

So, how about tune up for your presentation program?  Whether you are presenting to a buyer or seller, creativity, expertise and delivery will boost or beat your chances.

Here are 3 key tips on how to fine tune your connection:

1) Speed of Response:   How fast are you responding to your lead requests?  If you don’t have systems in place to respond in a nano-second, your prospects are moving on to the next agent who does have a method to  respond  in real time with targeted information …and that is what it takes to make a first WOW impression!

2) When you are meeting face to face, have you revamped how you personally “go to market”?  Are you “market” presentable? Are you fully focused on your client? Have you anticipated their every need?

Before your meeting, are you equipped with a with deep needs analysis pre-written questionnaire that demonstrates you are prepared, interested and focused to authentically discover and fulfill their real objectives? 

Unfortunately, this is an area where many of us have slacked off. Having left a fast and furious marketplace, we didn’t have the luxury of time or the need to build trust bridges with our prospects. 

A slower market is loaded with multiple opportunities to engage, connect and earn the right to provide our services to those in need and a great time to demonstrate strong differentiation from our competitors.  As an example, if you are still running a paper CMA from your local MLS and showing up with a worn out one size fits all presentation, you might need to start looking for another job! 

NAR reports that in 2009 that 34% of the properties sold were purchased by GenX. Translated that means they are driven by their own core values and preferences.  Those preferences include real time response, deep expertise and real accountability.   Think about investing some time in a marketing makeover and don’t wait another minute to re-design how you go to market while you still can! NAR’s Learning Library offers some free and almost free online webinars to help you do just that.  Check them out at: (http://budurl.com/MurphyMktgMakeover)

 3) Get rid of the old tools and get good with the NEW ones!   You are right to be confused, frustrated and downright stubborn about trying to figure out what’s in what’s out/what’s hot and what is not, but that is no excuse. 

You might be able to connect with prospects, but keeping all the updates consistent and valuable takes help from techno tools.  Set aside some time or ask the experts what tools are recommended to help you service 24/7 without working all those hours.  

Learn how virtual tours like OBEO.com will do the reporting on activity to the seller automagically for you and engage an interested prospect with interactivity on the tour. 

Your time is your money, so employing automated, customized drip systems that offer opt-in/opt-out options integrated with your IDX information is the only way to provide real time information as it is listed to prospective buyers or sellers considering to market their home. 

NAR reports that approximately 98.9% of prospects search for properties on the Internet BEFORE engaging an agent. Surprisingly only 60% of agents even have a website!  Do the basics, but do them right. Get a full web marketing website that does the work for you. Check out  http://www.realprosystems.com/  and get the whole enchilada:  Podcasts, blogs, drip systems, automated campaigns, back end training and the list goes on.  You can’t afford to be the jack of all trades, so figure out what systems can best support your goals and go for the gold. 

We’ve heard if you keep on doing what you’ve always done, you’ll keep on getting what you’ve always gotten…and that’s just not true anymore!  We know we can no longer do what we’ve always done to even stay even with what we’ve generated in the past!   If you are truly serious about making money by leveraging your time and expertise, get with the program.   Very few customers or clients say I don’t want to work with that professional because they are too good at what they do, too eager to help me get exactly what I want and too much of an expert at their craft….just ask them!

Bio: Terri Murphy, Communication specialist is an author, speaker, communication consultant, and author of 5 books, including her latest with Donald Trump. She is the founder and Pres. of WomensWisdomNetwork.com and serves as CIO of U. S. Learning in Memphis and one of NAR’s GAME CHANGER 2010 Coaches. Email: Terri@TerriMurphy.com – And for more webinar resources visit: http://budurl.com/NARFREEWebinars

Social Media:

www.Facebook.com/TerriMurphy

www.Linkedin.com/in/TerriMurphyCommunications

www.Twitter.com/TerriMurphy

iLearningGlobal is pleased to announce Don Hutson as the featured faculty speaker
on this week’s Millionaire Mentor Session.

Please join us on
Saturday, February 6th
9am  PST

Hear Don Hutson speak on:
“Turning Your Stress Into Strength In Challenging Times” 

Dial In Details: 
Dial In:
646/519/5830

Access code:
7244

Don Hutson’s career in speaking, management and sales have brought him many honors.
He successfully worked his way through the University of Memphis, graduating with a degree in Sales.

After becoming the #1 salesperson in a national training organization, he established his own
training firm and shortly thereafter was in demand as a professional speaker. 

 Today Don’s client list includes over two-thirds of the Fortune 500 Companies, and he is
featured in over 100 training films. He is Chairman & CEO of U.S. Learning and makes some
75 speaking appearances per year.  Perhaps you have seen him on national television where
he is regularly featured on both PBS and TSTN.

Don is the author of nine books including the New York Times bestseller,
The One Minute Entrepreneur which he co-authored with Ken Blanchard.
Don is a member of the prestigious Speakers Roundtable. He was elected by his
peers to the presidency of the National Speakers Association, and has received
its coveted “Cavett Award,” as member of the year. He has also been
inducted into NSA’s Speakers Hall of Fame. 

Visit Don Hutson’s website at http://www.DonHutson.com

We look forward to having you on the call!

Details:
When: Saturday, February 6th, 9am PST
Dial in: 646/519/5830
Access code: 7244

Special Greetings,

Click on the link to see some of the most incredible winter snow scenes

 ever,  accompanied by some powerful axioms.

Don and I send our love.  Happy holidays to each of you.

God Bless,
Terri Murphy and Don Hutson

Click this link:

45 Lessons In Life