I LOVE REAL ESTATE and I LOVE tough markets! If you want a quick start in real estate SALES, there are some prime activities you can put in place right now! Successful Real Estate is all about SYSTEMS that work for you and with you 24/7 in order to engage and convert the largest buying segments of the public which are GENX/GENY…So here are a12 ways to get you going:

1. Get Social: Establish yourself on Social Media, including LinkedIn, Facebook and TWITTER – Join ActiveRain and get NOTICED!  (FREE)

2. Get Web Savvy: (www.RealProSystems.com is one of the best all around turnkey, full marketing websites –You must have a website with a blog and the one here is a GREAT value!

3. Set up a Blog site/website (TypePad, WordPress- are easy and required to give your website the necessary interaction and option for participation you need to have presence in today’s social media marketplace. In order to be seen, you need to be heard, so having a blog that promotes interaction is a necessary part of your overall marketing strategy.

4. Take advantage of the power of podcasting for your area. Do your own using _____.com or use a turnkey service like www.TalkRealty.com. All you do is pick up the phone, read a script and the rest is done for you.  There’s an affordable monthly fee for the service and it is a great marketing tool that provides a fresh outlook both nationally and locally every month.

5. Load up your tool box with POWER TOOLS: 

a. Virtual Tours: Definitely use a good virtual tour company that offers another “automagic” notification of the seller to inform them of current/historical views on their property. Studies prove that properties that have a virtual tour get 40% more VIEWS!  Obeo.com is a company that provides interactive options, like creating a website for a property within 24-36 hours after listing with the address as a domain name (e.g. www.257Lookout.com) and it has tools and activities to ENGAGE the GenX/Y group with Style Designers (change the color of the walls, cabinets and floors with a click of a mouse to your desired color) – One of their best features is their turnkey, easy option for printing brochures, etc. with one click! 

b. You must use a PDA or a laptop computer for presentations and connection to your database with a WIRELESS card for internet access- Go Real Time and PAPERLESS!

c. Building a solid  database  is THE NUMBER ONE important tool you MUST have in order to engage, support and nurture clients for life. Use OnlineAgent, TopProducer, Outlook…pick one and USE it!

d. Get a Call Capture system so you never lose a call – don’t just depend on your company’s voice mail – especially after you start listing properties –There are several out there, like BuyerAquire, 24/7Call Capture, but start tracking to get the scoop on which of your marketing efforts are working best. They are available for a monthly fee and generally have no long term contracts.

e. Check out getting a program that provides TEXT messaging options from your yard signs! It’s the latest way buyers are seeking real time information and has great follow up should the pricing or options change. Check out Goomzee.com

f. Have a pre-appointment system to set you apart from the other agents vying for a listing. By delivering a pre-appointment listing package, you set yourself apart from the competition from the get go with outside the box service, third party testimonials and systems that communicate you’ve got it going on! (Go to www.MurphyOnRealEstate.com for a free report)

6. Establish Strategic Partnerships- start interviewing and building your strategic partners to work smarter, not harder and leverage their expertise to expand your service model.

Download a FREE no obligation Interview Questionnaire at: www.TerriMurphy.com  – set up a referral network with lenders, CPA’s, Financial Planners and Insurance providers that seriously are interested in mutually supporting your network with their expertise and vice versa.

7. Be an EXPERT on your area, your niche, your specialization, a specific neighborhood, part of town, – Exhaust the MLS, go to the TAX RECORDS, Drive around and check out the For sale by owners in the area…research expired listings, check out Short Sales/Bankruptcies/Foreclosures – and GET REAL GOOD  at a minimum of at least one local market segment.. People will pay EVERY day for EXPERTISE!

8. Ask or pay to shadow a top producing agent for a day or so – there are several that will – check out www.GoStarPower.com for a list in your area (Sign up for their FREE ezine and daily tips)

9. Get a COACH – There are great coaching services out there, but be sure you get a coaching system that keeps your feet to the fire to engage a change in your behavior so your investment is smart and profitable. Find a service that gives you every tool you need to run the BUSINESS of real estate, not just learning how to SELL it.  You need business plans, prospecting systems, tried and true resource referrals. Choose a coach that GUARANTEES results and tracks your accountability.   Check out www.PQPipeline.com

10. Plan your week in advance: Even if you are new to the business, or just in slump…It’s EASY to play real estate! Start off by setting aside prospecting time, follow up with prospects, interview strategic partners, tour properties in the area in which you want to specialize, and take good notes – do other peoples open houses (within your company) in the area you are wanting to brand – check out door knocking restrictions…so many options to get out there and help people sell and others to buy!

11. Get LOTS of education! It’s EVERYWHERE!  Check out NAR’s full FREE library!  Just ask and they’ll send you a ton of articles, and resources. Start planning now to get your professional designations: GRI, CRS, etc –Certified Staging Professional, GREEN specialist, – and the list goes on….people are impressed with EXPERTS…so be one!

12. Plan down time – work like crazy when you work, but always reserve time to learn, live and love your family!

 
Terri Murphy, Author of 5 books, her latest with Donald Trump. She is a Speaker & Consultant can be reached by email: Terri@TerriMurphy.com or for more information visit www.MurphyOnRealEstate.com

This entry was posted on Tuesday, September 1st, 2009 at 8:59 am and is filed under Murphy On Real Estate. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.